How to Use Facebook Video Marketing to Drive Conversions . Video has always been an extremely engaging part of the Facebook experience, and one of the best content formats for marketing your businesses, especially these days. With video marketing quickly becoming one of the most powerful techniques of delivering your brand message to new and existing audiences, it difficult to ignore how useful this type of content in your marketing strategy can be.
Here are the most important key findings:Vertical videos have a better grip on engagement . They can raise engagement rates from 0. 18% to 0. 39%. Video marketing appears regularly on the rise, steadily increasing since 2014, and making up for over 15% of all Facebook content in 2020. Engaging people attention for an extended period can….