Wednesday Jun 17, 2020

youtube.googleblog.com

Introducing YouTube BrandConnect, a

platform for Creators

and Brands to collaborate

Every day, people come to YouTube to connect with their favorite creators, and in the process, they discover new…
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By YouTube
youtube.googleblog.com

Every day, people come to YouTube to connect with their favorite creators, and in the process, they discover new products they love. In turn, this creates a valuable opportunity for brands to reach new audiences on YouTube and partner with creators to amplify their message. Over the years, weve seen branded content grow on YouTube, thanks to the direct connection creators have with their fans.

In fact, the influencer marketing industry as a whole is projected to reach $15 billion by 2022. Given the success....

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