Video has become one of the most effective and popular forms of content businesses use in their marketing efforts. Live video in particular is a great way to engage with your target audience in a personal, meaningful way. Here are 11 key elements every business leader should consider to achieve success with their live video content.
TimingBased on the audience you are targeting, there are tons of statistics showing when particular users are online. But if your stream is something simple, such as telling users about a new blog post, then it is not worth the hassle. Keeping It NaturalYou do not need to have completely scripted content that you read verbatim into a lens. Whenever I share live content or step up to a camera, I pick one person to speak directly to, and it becomes more of….