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June 22 2020

A Look at the Most Viral Tide Commercials: How to Use Humor in Video Marketing


Ana Gotter


Tide is a well-established laundry detergent that also has a long history of advertising excellenceespecially on TV. The brands unique combination of humor, brand awareness, and advertising strategy has led them to launch multiple viral ad campaigns over the past several years. In each instance, there are multiple tactics at play. (...)
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