You cannot just throw it in there and expect results like increased awareness, interest, desire, action and above all, sales! Brands, startups and organizations are throwing video into the digital marketing mix like crazy, but are you putting enough smarts behind your video marketing strategy? Do you even have a strategy? Everyone has a different definition of what constitutes a 'viral video,' but here a quick list of the 10 most important things to get you thinking in the right direction:1. Do you want them to share, click, sign up, buy now, tell a friend, buy later, make a response video, enter a contest, download a game, a new app, subscribe to something, get free tickets, pre order? Include a strong video CTA. Let the TV ads serve as a call to action to watch more videos across….