Podcasts have seen such an uptick in popularity, and with many spending more time at home in the current climate, there the potential for even bigger audiences than usual. However, some podcasts fit better in places other than the standard platforms, and that when adding interesting visuals can be of real benefit. Ian R Buck makes a compelling argument for as to why you should publish your podcast on You Tube, citing an increase of 50% in listenership from his test.
Ian also lists benefits like being able to more easily monetise your content on You Tube through adverts, expanding thinking around added context like timestamps and search algorithms, and being able to encourage greater audience feedback via You Tube when compared to standard podcast platforms. Click on the Main folder in….