Wednesday Jul 29, 2020

explainify.com

Leveraging Video to

Find Success in

the New Normal

As we all overcome uncertainty around how to position our businesses moving forward, video can play a vital role in…
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By Jess Brown
explainify.com

As we all overcome uncertainty around how to position our businesses moving forward, video can play a vital role in your ability to confidently serve and attract customers. video Helps You Evolve with the TimesFinding success in the new normal requires breaking out of old processes and strategies, while also adjusting to how people now engage with content. Challenging the notion that you have to lead with blogs, articles, and other written content is a good first step in this process.

For instance:Headspace has done a great job of focusing on a 'good vibes' approach instead of directly selling to customers. Let take a look at some of the numbers supporting the trend of brands shifting into video:TV advertising spend is down 40% compared to last year at this time. The LA Chargers….

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