How to Use You Tube to Supplement Your Paid Search Efforts. Paid search is a highly targeted marketing strategy with the ability to find users who are uniquely low in the funnel and ready to convert. A user who is not only problem-aware but also solution (product/service)-aware and potentially even brand-aware is exactly the type of person that makes paid search a strong ROI producer for many.
While it easy to get blinders for only the super high converting lower-funnel efforts, do not forget the importance of upper-funnel strategies. TargetingYou Tube has robust targeting options, including geographic, demographic, remarketing, and, most importantly, interest audiences. To attract new users consider targeting strategies like:Affinity audiencesCustom affinity audiencesIn-market….