Tik Tok has been testing in-video shopping starting with Shopify and Teespring. The feature is still in beta, but should eventually help Tik Tok compete with other social apps like Instagram and You Tube that already offer in-video e-commerce tools. Users have been testing the feature in recent months, linking to storefronts for All Birds and Steve Madden shoes, jewelry, a neck massager, a wok, and of course, their own merchandise.
Tik Tok new shopping button appears at the bottom left corner of a video where an 'effect' label would normally show up. The functionality is simple -- it essentially just a link -- but it could help bolster merch and direct-to-consumer sales for Tik Tok creators, a key source of income for influencers who have seen brand deals ebb and flow this year as….