Wednesday Sep 16, 2020

marketingprofs.com

Five Tips for Making Company-Culture Videos

That Captivate Your

Customers' Hearts (Article 2 of 3)

Of course, your audience might have first heard about you from a product ad or a review from a colleague, but with a…
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By unknown author
marketingprofs.com

Of course, your audience might have first heard about you from a product ad or a review from a colleague, but with a company-culture video they will get to know the values that build your identity. You can start big, with 'integrity' and 'social responsibility,' for example, and then work toward more specific goals associated with your everyday tasks--such as 'workplace diversity' and 'promoting creativity and out-of-the-box ideas. Use the power of storytellingYou are probably wondering: How can your video communicate such abstract and universal values as integrity or social responsibility? storytelling is the oldest art form; it has shaped the way we communicate since the beginning of time.

Writing your script with that in mind will give a clear order to your ideas and let you figure….

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