This plant company is proving the power of e Commerce video. Founded in 2017 by Justin Mast, a fifth-generation horticulturist, Bloomscape is turning that responsibility into an enormous asset through the power of storytelling. 'Before you decide to buy a plant, you need to understand where it coming from, and have confidence in the quality of what you are getting,' explains Bridget Russo, Bloomscape CMO.
The brand mission is to help people care for their plants, ensuring every customer enjoys the cozy environment that a houseplant or two (or ten) can provide. Eager to learn more about the company marketing strategy, we caught up with Bridget to hear her tips for making products pop with video. 1. 'By creating content that augments their latest releases, Bloomscape is able to provide….