Friday Sep 18, 2020

thinkwithgoogle.com

New video research shows

what viewers value

during the pandemic, and beyond

Pandemic video behavior research & trends. In this unprecedented global moment, people are turning to digital video…
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By unknown author
thinkwithgoogle.com

Pandemic video behavior research & trends. In this unprecedented global moment, people are turning to digital video for more reasons than ever. For years, the variety and accessibility of digital video have pulled audiences away from traditional TV and toward streaming platforms.

And while the rise of streaming was always expected, it seems to be accelerating . As people who are deeply interested in understanding why and how people turn to online video, we have long been curious about the shift to streaming. In partnership with media agency OMG, we surveyed 2,000 people in the U. S. , conducted 75 weeklong digital ethnographies, and hosted 15 in-home sessions where we observed people behaviors throughout the day. And given its life-altering nature -- and inevitable impact on people….

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