By understanding the information that Insights provides, brands can make more effective social media roadmaps and more easily uncover weak points in their strategies. Marketers also have a wide range of third-party tools at their disposal that can provide deeper analytics and more precise data than Insights can. Finally, we will break down what Insights specifically lacks, so you can make a more informed decision as to whether investing in another tool is worth it for your business.
In fact, the entire point of Insights and Instagram analytics in general is to find weak spots in your social media strategy as well as strengths that you can improve on. To truly make the most of your Instagram account, you should use analytics to measure the success of individual pieces of content,….