Bigger e-commerce brands often use KPIs like ad recall, message association, and purchase intent, among others. Or you could target broader audience segments and educate them about their top relevant concerns (ingredients, benefits, etc. 'Inspirational,' in this context, means things like how-to guides and backstories of companies and products, making this platform great for 'I-want-to-know' and 'I-want-to-do' moments.
Pinterest, for instance, serves as a wishlist for many users, as people save images and videos from all over to their personal pages. Storytelling/Sneak peeks/Behind-the-scenes videos: For some platforms, like Instagram, video content that tells a story, gives viewers a preview of new products, or shows them how things were created or who the workers are can generate….