By Syed Balkhi, founder of WPBeginner, the largest free Word Press resource site that helps small businesses start their websites. gettyVideo marketing helps marketers connect with audiences and realize their business goals. Keep an eye on this metric, and make the following changes:* Increase the size of your video so that people notice it on your website.
Boosting your play rate will help you communicate with your audience and drive them to take action, whether it to subscribe to your newsletter or buy a product. 3. Make sure that you promote your video by sharing it on social media or by mentioning it in your email newsletter. Click-Through RateFor businesses that create videos with the intent to drive conversions, the click-through rate (CTR) is a critical metric. If you have….