Thursday Oct 22, 2020

theverge.com

11 reasons why Quibi

crashed and burned

in less than a year

Led by veteran Hollywood executive Jeffrey Katzenberg and former HP CEO Meg Whitman, the streaming service was designed…
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By Julia Alexander
theverge.com

Led by veteran Hollywood executive Jeffrey Katzenberg and former HP CEO Meg Whitman, the streaming service was designed to be a revolutionary way to watch videos on the go, with shows and films specifically formatted to work in both landscape and portrait modes. With nearly $2 billion raised before Quibi even launched in April and a long line of Hollywood talent on board to provide movies and shows, Katzenberg and Whitman felt pretty good about their prospects -- even if analysts and media critics questioned the duo strategy. Quibi, a streaming service built around the premise that people would watch its shows on the go, now faced an entire population of potential subscribers stuck at home.

An entertainment streaming service needs titles that are going to convince subscribers to sign….

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