Saturday Oct 24, 2020

vimeo.com

These 6-second ads

prove the power

of short-form video

And even when skipping is not an option, the average consumer attention span is estimated to be just eight seconds…
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By Evan Seto
vimeo.com

And even when skipping is not an option, the average consumer attention span is estimated to be just eight seconds long. You have always known you only have a split-second to actually capture eyeballs, whether it on a website banner, a TV spot, a social media video, or a You Tube ad. To help you get inspired, we have gathered six short and sweet examples of brand storytelling made by the Vimeo community that prove brevity is the soul of wit (and, you know, great videos).

), this ingenious six-second spot captures the ethos of Airbnb adventurous brand without wasting even a second of precious ad space. Couple the streamlined messaging with eye-popping colors, a family-based narrative, and a super strong CTA? We love the way the repetitive motion of this ad draws you in and clearly….

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