Tuesday Oct 27, 2020

marketingland.com

Reasons for marketers

to add drones

to the martech stack

'Because we are dealing with highly priced buildings and have to answer to the bottom line everyday, not just in…
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By Rodric Bradford
marketingland.com

'Because we are dealing with highly priced buildings and have to answer to the bottom line everyday, not just in quarterly, monthly or annual reporting, we have to draw a direct line on how the martech tools we used lead directly to sales,' said Melissa Swader, director of Marketing for SVN Commercial Advisors, an Oregon-based real estate agency. The value of drone technology beyond real estateMany marketers may believe the use of drones are only good for aerial shots of buildings, venues, lots and other large spaces, but Rommie Mojahed, director of Retail Leasing and Sales Investment for Arizona SVN Desert Commercial Advisors, believes marketers are selling the technology short as part of ongoing campaign strategies. Not surprisingly, architecture and engineering firms, as well as….

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