Social Shorts: You Tube expands ad inventory, Twitter launches Fleets, more. You Tube to show ads on channels that are not in the Partner ProgramIn it latest terms of service update, You Tube creators agree to allow the service to monetize their content with ads (or by charging users for access) but are not necessarily entitled to revenue sharing. To be eligible for You Tube revenue sharing Partner Program (YPP), channels need to have more than 4,000 watch hours in the past 12 months and have more than 1,000 subscribers among other requirements.
You Tube 15-second audio ads are accompanied by an image or simple animation and include a link to the advertiser site. They are largely aimed at driving brand awareness and are available to advertisers now in Google Ads and Display & video….