As more and more people start to drift away from traditional ATL advertising on TV, there has been significant growth for video services and streaming platforms this year. At-home shoppers are regularly consuming video content at home, and this occurrence provides an excellent opportunity for marketers to capture their audience for the 2020 holidays. The research noted that the first thing that marketers need to keep in mind is that the key drivers of successful video performance are their brand own unique creatives and the content from which it thrives.
Brands need to dig deep into their audience insights and video trends to know the opportunities they can use for creating content, creator partnerships, and demographic impacts. 2020 Holiday Creative InsightsWhile the COVID-19 pandemic….