The Small Business Guide to Marketing on Tik Tok. But now, small businesses have a rare opportunity to get in early on a young social media platform before it overwhelmed by messaging from well-funded big brands. If you are keeping score, that more than double the users of Twitter, which still serves as an anchor for almost every small business social media marketing strategy today.
They are:Using paid advertising to reach pre-selected audiencesDirect content creation on a branded business channelPartnering with relevant influencers to connect with their existing audienceAlthough these options sound pretty standard for social media, Tik Tok does add some wrinkles in how they work. Now, the first thing that small business marketers are going to notice about the advertising options is….