Sunday Nov 29, 2020

writerunboxed.com

Making Illustrated Video

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In this strange stay-at-home year, publicity and marketing for authors has been more difficult than ever. Its not just…
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By Sophie Masson
writerunboxed.com

In this strange stay-at-home year, publicity and marketing for authors has been more difficult than ever. Its not just that physical in-person launches, events, school visits and festivals have had to be cancelled, postponed or streamlined to be shifted online. Its also harder to get publicity materials into the usual outlets, and social media has also seemed less receptive to the usual kind of book news.

Book people generally have had to invent new ways of connecting with readers and spreading the word abo....

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