The Drum is pleased to announce a competition in partnership with Dora, where entrants can win a free online Purpose DNA workshop. But an outdated, discriminatory law that puts a blanket ban on all sexually active gay and bisexual men from donating means that millions of potential donors are ruled out. Lad Bible worked with Freedom To Donate to create a visceral, awareness driving campaign, putting pressure on the British government to change the law.
Tackling an important issue in a smart and novel way made a real impact on people lives, and used Google as a platform for good and not hate. Campaign of the Year (For Profit)Agency: Saatchi & SaatchiClient: BTCampaign: Top Tips on TechAs the UK plunged into lockdown, the digital divide became one of the most pressing social issues of….
