Because video is an extremely popular medium in marketing, (in fact, 83% of marketers feel its importance is only growing) including it in your email marketing can engage your subscribers and increase your conversions. The email helps educate Patagonia subscribers' on the importance of purchasing products made of natural materials — and while it may help incentivize subscribers' to purchase, that's not the only impact the video has. For instance, do you host or participate in quarterly industry mixers? Try including a video in an email about the most recent one, along with a CTA for subscribers to learn more about the next one.
video email marketing is simply including videos in email marketing. Putting videos at the beginning of an email is a good idea, but placing it near the end….