So, if you’re going to use your informational content to sell something specific, it’s absolutely critical that it’s accompanied by exceptionally valuable supporting information that dilutes the reader’s sense of being sold to. Certain companies that directly address practical issues stemming from being in isolation can create marketing content that genuinely helps people while, at the same time, promoting their products. You don’t have to dedicate your entire content marketing budget to cover every single one of the points that I discuss in this article.
On top of that, investing in content marketing is playing a long game; the payoff is often only visible many months after going live with a post. However, once it gains traction, it’s the gift that keeps on giving –….