Thursday Feb 18, 2021

bombbomb.com

CX at Getty

Images: Shifting to

Authenticity and Evoking Emotion

Today’s guest, Grant Farhall, has nearly nine years of experience at the most trusted and esteemed source of visual…
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By Ethan Beute
bombbomb.com

Today’s guest, Grant Farhall, has nearly nine years of experience at the most trusted and esteemed source of visual content in the world — Getty Images, which has a library of hundreds of millions of visual assets and customers in about 200 countries. From the different needs of corporate, creative, and media clients to the evolving aesthetic of visual storytelling, Grant is an expert in delivering the experiences that wildly different customers expect and deserve. He talks with me about the linchpin of the business — delivering a supply of compelling imagery and video content to customers — even when customers have such different needs.

When your customer base consists of everyone who needs images (which more or less means everyone), your customer experiences (cx) will look as….

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