If you’ve been looking for an opportunity to move away from traditional sponsored content and join the TikTok era of viral videos and owned media, then Instagram just gave you the green light. If you want to expand your brand presence on Instagram and maybe even go viral, you’ll need to create content that meets the wants and needs of modern viewers. Because Instagram has already built a strong foundation with the creative community, it beats TikTok, which is still just getting started and acts more like a media distribution channel than a social platform.
And digital natives — Millennials and Gen Zers — value relatable, authentic, bite-sized content from brands, especially on social media. Social media platforms are constantly evolving, and brands that maintain an active online….