I was pleased to see, when producing content for Forbes Councils, they not only timestamp posts but also require any cited research to be no greater than three years old. Publications' standards differ, but a recent timestamp is your best first step to identifying good-quality, relevant content. Let's be honest: Why do so many brands and publishers refuse to timestamp their posts? In the early days of blogging, all content was timestamped.
I've been blogging for 15 years, but I'd never given a lot of thought about the best way to timestamp my blog content. Since I've been writing about the ways brands build trust online, it occurred to me that content timestamps can be an important trust signal for brands. But if it has an old timestamp, I have to read the piece to determine whether it's….