I run a production company to serve business leaders, and my entire video marketing philosophy is built around the idea that documentary-style interviews are the best way to get natural, not stiff, authentic moment-laden marketing videos for your business. The purpose of a customer story video is to share a positive customer experience with prospective customers. As Co-CEO and Co-Founder of Concurrent Productions, she hosts the podcast I Reinvented My Life in Business and co-launched the course, How to Make a Brand Video That Isn’t Boring.
It's similar to a customer story, but it's included alongside additional written details about the customer's specific use case. This is my '80% is 95%' rule, meaning if it's 80% of what it needs to be to serve its purpose, it….