Creating an engaging landing page that collects your customer video testimonials can increase the time users spend there and increase the domain authority of your site. If you want to get the word-of-mouth feel in your video testimonials, you need to use real people and let them tell their stories. Instead, the value of taking the video approach is that it gives you a dynamic way to tell a story of how you can help the prospects without dropping a block of text on their head or asking them to sit through hours of explainer videos.
Video testimonials are a valuable asset in your strategy that can be served in multiple ways, keeping them fresh for different channels and stages of buyers’ journey. If you want to add impact to your testimonials, you need prospects to connect with the….