Tuesday Aug 24, 2021

marketingprofs.com

How to Use

Video to Provide

a Better Customer Experience

Explaining such changes via video, coupled with conveying the value the customer has received over the last year,…
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Explaining such changes via video, coupled with conveying the value the customer has received over the last year, simplifies the renewal moment for recurring platform subscriptions and solidifies a positive customer experience for all product users. Why are marketers giving away opportunities to create more valuable customers? Videos pushed out to customers on owned channels—whether on a brand's website, on a portal, or through email—are where you can use what you already know about a customer to deliver higher engagement, depending on the contextual relevance of the channel. VX is now being employed by savvy brands for an array of engagement purposes that ranges from customer acquisition for digital and growth marketers, to value education for product marketers, to explanations of….

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