Since the videos they create are shared on a large scale, having a distinctive video style helps people recognize and attribute campaigns related to the organizations. Amazon Watch is dedicated to bringing powerful stories from the deep Amazon Basin to share with the world through immersive video and imagery. With Typito, Amazon Watch was able to scale with video storytelling.
We sat down with Elena Teare, Digital Storytelling Strategist at Amazon Watch, to learn more about how they ace action-driven campaigns through storytelling on social media. For Amazon Watch, videos have been an integral part of storytelling. Every video by Amazon Watch boldly displays the organization’s logo. Amazon Watch was also able to maintain brand consistency in terms of having a definitive visual style.….