Wednesday Jun 22, 2022

fstoppers.com

This Lens Tells Stories: SmugMug’s New Campaign

Sheds Light on

the Passion, the “Why,” and Impact of Photographers

SmugMug, known for its photography management and sales platform, is launching a new marketing campaign titled “This…
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SmugMug, known for its photography management and sales platform, is launching a new marketing campaign titled “This Lens.” Aimed at celebrating the power of photographers to change perspectives and the world, “This Lens” aims to tell stories of real-life photographers and their pursuits. Shedding light on the unique passions of photographers — astro, fine art, landscape macro, portrait, street, and so on — SmugMug hopes to inspire on why and how creatives achieve success and fulfillment in their genres. “In the hands of a passionate photographer, the camera has the power to change the way people think,” says SmugMug VP of Marketing Scott Kinzie.

Translated to photography, SmugMug knows very well that photographers hold the same power to change minds and inspire….

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