It seems like just yesterday all you needed to jump into the world of digital video and make your mark is a YouTube account and a smartphone. Nowadays, if you really want to be "in" with the culture, you need to hop on TikTok, a network populated mostly by teens keen on taking selfies while performing the latest dares and challenges. As the author of this article explains: TikTok is not Instagram or YouTube, and it demands an entirely different set of creative best practices. Indeed, and unless you are an entrepreneur in your teens, your whole culture will once again be challenged. Good luck!