Apparently, "some businesses dismiss animation as not serious and believe it undermines the power of their message." First, since when seriousness a criterion when it comes to judging a message? Injecting creativity through animation can make complex ideas easier to digest, as well as shrink production budgets by using relatively cheap effects and virtuals environments. There's a lot of advantages to using various forms of animatiion (2D, 3D, stop-motion, etc.). Keep this in mind the next time you embark on a new video journey.